Is Your Website Ready for GTM? Key Setup Errors that Impact Data Accuracy”
Explore why your Google Analytics may not be accurate. Learn the importance of a well-prepared website and Google Tag Manager setup for reliable tracking.
Web Analytics 2023: Data Tracking Issues Due To Cookies
Explore the impact of new cookie consent rules on web analytics. Learn why traffic data may be declining and how to adapt your strategy for more accurate insights.
1st Pillar – Data Collection: The Starting Point (series 2/5)
Explore the importance of data preprocessing in online marketing. Learn to clean and format data for accurate analysis.
3 Essential Pillars for Data-Driven Decision Making in Online Marketing (series 1/5)
Learn the basics of data-driven online marketing. This article introduces three key pillars: Data Collection, Preprocessing, and Analysis.